If you’re using Marketing Cloud Account Engagement (MCAE, formerly Pardot), chances are you’re not getting the most out of your automation features.

I see this constantly with clients: they invest in the platform, connect it to Salesforce, and then only scratch the surface. A couple of lists, a basic nurture flow, maybe one Engagement Studio program…

Let me tell you the truth that most MarTech consultants won’t:

• It’s not the size of your company.

• It’s not the budget.

• It’s not even the platform…

Many marketers still confuse personalization with token replacement. Adding a first name in the subject line, sprinkling in a job title, or dropping the company name into a pitch might make an email look tailored. It’s nice—but it isn’t truly personal. At best, it signals you have data fields on file. At worst, it feels inflated or even gimmicky…

Marketing teams everywhere are jumping on the latest trends—yet seeing disappointing results. The problem isn’t the tactic. It’s the approach. If your marketing isn’t delivering the leads, conversions, or ROI you expected, chances are you’re falling into the same traps most teams do…