My Work

Town of Bargersville
Brand Story Image Campaign

When the Town of Bargersville was ready to share their brand story, they called Michelle Crawford Creative Services! As a next step in bringing the town’s new brand to life, Michelle proposed a creative approach to share key messages with target audiences though emotionally compelling visual content that evokes the five senses to authentically convey the human experiences encountered within the community of Bargersville.

Written and directed by Michelle, this video project was a great opportunity to collaborate with Yellow Line Productions and to showcase the amazing town I call home.

A collection of digital devices and printed materials related to AES' renewable energy and sustainability initiatives. Features a laptop, tablet, smartphone, printed reports, a business card, pens, and an infographic, all emphasizing a clean energy future.
A desk setup with a MacBook laptop, an iPad, an iPhone, AirPods, and a Samsung tablet, showcasing screens with renewable energy and digital content.

The AES Corporation Global Rebranding & Product Launch

Michelle led the launch and deployment of the new AES brand visual identity in 14 countries and 5 languages. Work spanned across all aspects of the business including development of all new brand assets, the launch of a brand management system, a global training program, and design/development of 15 new websites.

Following the new brand launch, Michelle supported creative development for the company’s first global product campaign, featuring the world’s first 24/7 Carbon-free Energy solution, which was co-developed with Google.

www.aes.com

Screenshot of Browning Chapman contractor's website showing a modern office reception area with a concrete reception desk, white walls, and a glass-walled conference room with a map of the United States on the wall. The website header includes contact information and navigation menu.

Browning Chapman Website

Michelle created and launched a brand-new website for Browning Chapman Specialty Contractors. This mobile-responsive website featured a full-width scrolling banner on the homepage that links to a variety of services offered by the firm as well as an interactive contact form and about page featuring photography taken by Michelle. Each services page displays a scrolling gallery of photographs that showcase the company’s past work.

The image features the text 'Bargersville L.E.O. waves' with a stylized American flag in black and white, where the thin blue line is highlighted in blue, and the phrase 'Law Enforcement Officer Wives' is written at the bottom.

Bargersville L.E.O. Wives

In support of the local Bargersville Law Enforcement Officer (L.E.O.) Wives, Michelle donated graphic design services to create a digital logo and banner for the organization for use at its annual fundraiser booth at the Bargersville Fall Festival.

Three framed photographs of modern architectural buildings displayed on a brick wall in an art gallery.

Architectural Photography for IndyGo Transit Center

As Marketing Manager for Shiel Sexton, Michelle had the opportunity to photograph a variety of architectural subjects as construction projects came to a close. Michelle shot and edited images of the IndyGo Transit Center, a brand-new public transportation hub that recently opened in Indianapolis, Indiana. The final photography was used in award submissions and marketing collateral on behalf of Shiel Sexton.

CityWay YMCA Video

Michelle designed and produced a virtual tour video of the recently completed YMCA at CityWay project in Indianapolis, IN. Armed with just still photographs, Michelle used panning animations to give the impression of movement, as if viewers were actually walking through the building. This is a great example of Michelle’s ability to create stunning results, even with minimal resources.

A tablet displaying a news website on a wooden table with a glass of wine nearby.

Shiel Sexton Newsletter

As Marketing Manager for Shiel Sexton, one of Michelle’s first major projects was to bring the company’s newsletter back from a 2-year hiatus. Michelle developed and wrote the majority of content, designed a new look inline with the firm’s recently redesigned and award-winning website, and distributed the first issue of The SCOOP via MailChimp in December 2015. Aside from aesthetics, the newsletter redesign focused on increasing SEO results, encouraging interaction among readers, and utilizing data collection to encourage the growth of new business for the construction management firm.

The results were beyond expectations with an open rate of 30.4%, 1.5 times the industry average, and a click rate of 11.6%, 6.8 times the industry average, on the first issue!

Open laptop on wooden table displaying a webpage with the title "August Mack" and a focus on environmental sustainability.
Business stationery set including a notebook, a pencil, and two business cards on a dark surface.

August Mack Environmental Rebranding

When Michelle worked as a Marketing Coordinator with August Mack, the company began a rebranding process based on a new letterhead design provided by an outside marketing firm. Michelle was tasked with using this simple letterhead design to rebrand the rest of the marketing materials for August Mack. The project began with a new design for business cards, a PowerPoint template, and office signage. The second phase of work included rebranding all of the company’s online content. Michelle designed the new company website and a blog.

Eco Innovators logo with blue and green swoosh design and text
Laptop displaying a website, a glass of water, a notebook, and a pen on a wooden table near a window.

Eco-Innovators Branding

Michelle worked with Eco-Innovators, the parent company of Terra Vapor, to create a new brand, logo, business card design, and company website. The project included graphic design, website development, and a flash video for the site’s homepage.

Laptop on a wooden desk with a brochure and a wooden pencil holder containing colored pens and pencils.

Terra Vapor Branding

Michelle worked with Terra Vapor, a new business in the vapor intrusion industry that was ready to release a patented monitoring solution for vapor intrusion mitigation. The first task at hand was to redevelop the company website, which was originally hosted on WordPress. The same site layout was used, but the custom-coded redevelopment allowed for complete customization of the site moving forward. Michelle then designed a company brochure and trade show display, provided copy writing services, created and managed a company blog, and developed/executed monthly email blasts that went out to Terra Vapor’s prospective clients.

Later in the year, when Terra Vapor was ready to launch its new product, Michelle created the brand name ViPR Monitor (Vapor Intrusion Programmable Remote Monitor), designed a product brochure and developed additional content for the Terra Vapor website.