Let’s get to know each other.
I’ll go first…

I’m Michelle Crawford — a creative strategist, marketing consultant, and technology enthusiast based in Bargersville, Indiana.

For over 20 years, I’ve helped organizations blend strategy, design, and technology to connect with their audiences, work smarter, and achieve measurable growth.

My career has always balanced two passions: the artistry of storytelling and the precision of systems. Whether I’m developing a marketing strategy, designing a brand identity, or implementing a MarTech solution, my focus is the same — creating work that’s as effective as it is inspiring.

When I’m not collaborating with clients, you’ll find me painting in watercolor, making music, or enjoying life with my family and our three cats. Creativity isn’t just part of my job — it’s the thread that runs through everything I do.

The Art + Science of what I do

  • Strategic Creative Meets Smart Marketing: I specialize in aligning brand identity, content, and campaigns with business goals—making creative that doesn’t just look great, but performs.

  • MarTech That Works for You: From CRM setups to automation workflows and analytics dashboards, I build systems that streamline marketing and boost conversions.

  • Informed by Data, Fueled by Creativity: Whether launching a global brand initiative or optimizing customer funnels, I lean on insights and design thinking to deliver results that matter.

Credentials & Background

  • BS in Marketing & AS in Business, Indiana Wesleyan University

  • 20+ years of cross-functional experience in creative marketing, design, and tech integration

  • Industries: corporate enterprises, startups, nonprofits, and local town branding projects

Testimonials

Working with Michelle is a masterclass in creative strategy and execution—she knows how to lead with vision and deliver with precision.
— Director, Product Marketing
Michelle has the rare ability to see both the creative and analytical sides of a project. She connects strategy, design, and technology in ways that consistently deliver results.
— Former Colleague, AES
Michelle’s attention to detail and commitment to excellence have set the standard on every project we’ve worked on together. She’s a powerhouse of creativity and leadership.
— Cross-functional Partner

Why it Matters to You

You deserve marketing that’s smart, strategic, and meaningful.

I help you see results through systems that scale, creative that converts, and insights that guide every campaign. Let’s turn your ideas into engaging experiences your customers love.

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Let’s turn your marketing goals into real results.