Let me tell you the truth that most MarTech consultants won’t:

It’s not the size of your company.
It’s not the budget.
It’s not even the platform.

If your systems don’t align with your customer journey, you will always feel like you’re chasing results instead of leading them.

I know because I’ve been in the trenches.

A few years ago, I was tasked with leading the global rollout of Salesforce Sales Cloud + Marketing Cloud Account Engagement (MCAE, still better known to many as Pardot).

Ten countries. Multiple teams. Different processes. And one universal pain point: nobody was seeing the same customer picture.

Sales had their version. Marketing had theirs. And leadership? They were stuck trying to make sense of conflicting reports.

Sound familiar?

What we did wasn’t glamorous, but it changed everything:

We mapped the customer journey, not just the funnel, and harmonized the sales processes across markets.
We aligned CRM and MCAE fields so data told the same story everywhere.
We automated lead scoring, segmentation, and follow-up so sales actually trusted the leads marketing delivered.
We built dashboards that reflected outcomes, not just activity.

And suddenly, the results followed.

Here’s the uncomfortable truth:

Most companies buy a tool like MCAE thinking it’s a switch they can flip. Plug it in → wait for leads → instant ROI.

But technology doesn’t solve problems.
Process does.
Alignment does.
Strategy does.

That’s why I invested in myself again — attending a 3-day Salesforce MCAE course and then earning my Salesforce Certified MCAE Specialist credential.

Because… while I’ve already proven I can design and implement global programs, I wanted to pair that experience with the latest Salesforce expertise.

And here’s where the FOMO comes in for you!

I didn’t do it just for me. I did it so I can bring that clarity to your business.

With me you don’t just get someone who can “Set up Pardot.”

You get:

A certified MCAE expert.
A strategist who knows ABM execution inside and outside of Salesforce.
A leader who has proven results at both global scale and local execution.

Whether you’re a large enterprise or a scaling business that just wants everything to work, the principle is the same:

If your MarTech isn’t aligned to your customer journey, you’re wasting money.

So ask yourself:

Is your technology actually solving the problems you care about?
Or is it just another system your team struggles to make sense of?

It may sound blunt, but here’s the truth: skipping past this and not acting would cost you far more than starting the conversation.

Luckily, I’m here to help.

Let’s connect and make sure your marketing systems are built to deliver results — not chaos.

Let's Talk!

Marketing Automation Only Works If You Get This Right